|NXP Delivers New Security and Connectivity to 2018 FIFA World Cup Russia™ Finals with Smart Stadium Experience|
Across the globe, smart stadiums are embracing connectivity solutions and the Internet-of-Things (IoT) to bring fans captivating, personalized, and more convenient experiences. The 2018 FIFA World Cup™ is one of the largest sports events worldwide. This attracts scammers, with big live events being a major target through the high demand of tickets. In a recent announcement, FIFA has highlighted the need to fight against the secondary ticketing market to increase safety and security for fans, and providing a fair ticketing price scheme for everyone involved.
Improved Fraud Prevention with RFID Technology
To prevent illicit trading and ticket fraud, and increase overall event security, all official 2018 FIFA World Cup Russia™ tickets are equipped with NXP’s MIFARE Ultralight® EV1 contactless IC, a smart Radio Frequency Identification (RFID) chip featuring an authenticity check through a special originality signature. Embedded inside each ticket, the IC stores information about the admission and the ticket’s originality, thus protecting spectators from counterfeits while also providing the FIFA World Cup™ organizers greater visibility into these grey markets.
All visitors of the World Cup games benefit from convenient access to the venues through the ticket’s tap-and-go nature. Compared to barcode or QR-Code tickets, the contactless RFID solution works faster to enable swift access to the stadiums as visitors only need to tap their ticket to a contactless reader at the entrance to validate. The same MIFARE product-based, electronic ticketing solution delighted fans at the 2017 FIFA Confederations Cup in Russia as result of its ease-of-use and ability to detect cloned tickets.
“We are committed to continuing a long legacy of enabling convenient ticketing and secure payment experiences for events around the world,” said Markus Staeblein, vice president and general manager of Secure Mobility and Retail at NXP. “By selecting our field-proven MIFARE products once again, the 2018 FIFA World Cup™ continues to entrust NXP with supporting their seamless fan experience while also protecting the fans and organizers from targeted counterfeiting.”
New Connected Fan Experience
For the first time, the official match ball of the FIFA World Cup™ features embedded NFC technology for exciting new interactivity. Leveraging NXP’s NTAG® NFC solution, fans are able to interact with the new adidas Telstar 18 ball with a tap of their smartphone. Each ball generates a unique identifier, unlocking exclusive content and information for the consumer. The personalized and location-aware experience displays specific details of each ball and provides access to challenges which consumers can enter in the run-up to the 2018 FIFA World Cup™. NXP’s leading NTAG NFC technology thus provides direct-to-consumer communication to attract, entertain and retain fans.
Leader in Smart Stadium Technology Solutions
NXP is a leader in the revolution of smart stadium technology, empowering stadiums since 2004 and continues to be the trusted provider for important global sports events across Vienna, Taipei, and Turkey. By using RFID and contactless solutions for access control, micropayments, or consumer engagement, event owners gain valuable data about visitors and get accurate attendee profiling. These results can be used to improve operations, and offer a more personalized fan experience, boosting revenue of events. NXP is committed to helping stadium operators achieve their goals with innovative and secure connectivity solutions:
To learn more about NXP’s MIFARE Ultralight EV1 contactless ICs in use for the 2018 FIFA World Cup Russia™ tickets, visit https://www.mifare.net/en/products/chip-card-ics/mifare-ultralight/mifare-ultralight-ev1/.
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|July 12, 2018|