With the recent announcement of NXP’s chipset for mobile devices, NXP continues to tie out support from ecosystem leaders across mobile, IoT and automotive makers to cultivate the UWB ecosystem and harness the precise real-time localization capabilities augmented by NXP’s unique, secure UWB portfolio.
The smart retail demonstration orchestrated by DOCOMO and Sony shows intuitive, effortless connectivity experiences using UWB technology and the possibility of its impact and benefit to FeliCa®-based services which spans transportation, in-store payments, building access and more.
“Our demonstration showcases mobile payment, advertisement and smart key applications to present a framework that helps developers, manufacturers and service providers better serve people,” said Takeshi Higuchi, General Manager of
“NXP has always shared the same vision with us to provide global tourists and mobile phone owners in Japan an integrated, rapid, secure and contactless experience for payment, ticketing, and other popular use cases,” said Toyoaki Kobayashi, Deputy Senior General Manager, FeliCa Business Division at
“DOCOMO and Sony have long demonstrated their innovative leadership in bringing new forms of payment and value-added services to people,” said Charles Dachs, vice president and general manager of Secure Embedded Transactions at NXP. “We’re excited to work with these leaders to demonstrate sophisticated UWB-based use cases that will blend seamlessly into people’s lives.”
The smart retail demonstration tracks user movement and positioning to showcase the versatile benefits of UWB’s 360 degree positioning, location accuracy of a few centimeters, and spatial context awareness that can be purpose-built for personalized advertising and marketing. Additionally it showcases UWB’s complementary and ubiquitous capability to enhance and interoperate with existing wireless technologies on the narrowband spectrum including
The demonstration of UWB-based mobile payment and targeted marketing on digital advertising signs will be demonstrated at DOCOMO Open House 2020 on
LINKS for further information on UWB:
NXP Ultra-Wideband: www.nxp.com/uwb
Both Sony and NXP are members of the
For more information of the
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c5752d90-de77-49e4-b3af-921d6470c41e
Source: NXP USA, Inc.